PEOPLE'S BREWING COMPANY
The People's Mission...
The People's Brewing Company provideS high quality hand-crafted beer and education of the craft industry to the people of Lafayette and the state of Indiana. We will offer a tasting room (March 1st, 2010) and tours of our facility are available now. We will encourage our customers to become educated in craft beers and local beer history. The People's Brewing Company uses the highest quality ingredients on the market and when possible use ingredients from the most local producers to promote Indiana economy, reduce transportation costs, and hopefully help reduce the overall impact on the environment doing so.
Water... Lafayette has very good brewing water; hard and full of good minerals. Local water can produce a very distinctive taste that is found in all beers from that area.
Malted Barley... Barley or malt will provide the sweet cereal flavors to the beer. We are lucky to have a Wisconsin Malt house that has been producing high quality malts for over 150 years.
Hops... Hops will provide the bitterness and citrus flavors to balance the beer. Hops haven't been grown here commercially since before prohibition. Most of our hops will come from within the US, specifically the Pacific Northwest.
Yeast... The yeast has a very important impact on the finished flavor of the beer. We will carefully select yeast for each of our ales and lagers to compliment their flavors.
For The People... People's offers a great local product to a market with very little local representation. Our small batch brewing facility and staff will allow for quality and consistency through out our products and services. Why deal with the middle man, when you can work one on one with The People's team of brewers and educators. We're here to make beer for the people of Lafayette and the state of Indiana.
What does The People's Brewing Company give you and your customers?
•Fresh hand crafted ales and lagers brewed in small batches for great quality and consistency.
•Local flavor and variety with your community and environment in mind.
•Quick delivery and personal service from our local staff that can be on location with ease when you need them.
•Education both at your location and/or at our brewery for you and your staff at no cost to you. We feel that education will drive the craft market in to the future with new customers getting more interested in how their beer gets to their glass.